The bottom line is perhaps the most important aspect of any marketing effort to your organization’s leadership team—social media is no exception. Catchfire’s analysts prepare monthly, weekly, and campaign-specific reports that convey comprehensive growth and engagement data to articulate influence, inform strategy, and determine return on investment.
Twitter and Facebook etiquette are not fantastical concepts—you must be prepared to appropriately and effectively manage and measure the impact of your organization’s public image on the world’s most-visited websites. Catchfire’s team offers personalized or group training in the areas of analytics, engagement strategy, social media management tools, and online media ethics.
To improve the ROI on your digital presence, it’s crucial that your organization is measuring traffic and visitor behavior, and turning this data into actionable improvements. Our Google Analytics certified experts will create, develop and enrich analytics for your comprehensive online presence, strengthening your digital marketing initiatives and creating higher converting websites.
Search result order and online findability matters, especially if you aim to build brand awareness or bolster sales. With five Individually-Qualified Google AdWords staff members, Catchfire is certified in providing you the best possible service in pay-per-click advertisement campaign management. Drawing on your organization’s advertising goals, Catchfire’s analysts will strategize and deploy targeted ad campaigns on a variety of platforms to ensure that your desired audience sees your messages when the time is most opportune.
As social media like Facebook, Twitter and LinkedIn continue to grow and evolve, so do their ad platforms. These platforms offer a variety of ad styles as well as narrow, demographic and location-based targeting. Drawing on your organization’s advertising goals, Catchfire’s analysts will strategize and deploy targeted ad campaigns on a variety of platforms to ensure that your desired audience sees your messages when the time is most opportune.
Whether you are seeking to launch a new product, grow online fan and follower engagement, unify traditional marketing efforts, or develop a one-of-a-kind social media campaign, Catchfire has you covered. We approach such endeavors holistically and understand that no two digital campaigns are the same; from interactive microsites and custom Facebook development, to rich content and micromedia sharing, we start from the ground up, identifying goals to best engage your target market.
Community and content managers can be the host of your organization’s most important conversations with target audiences – part corporate journalist, part PR, part customer service, part likable, part enthusiastic, part technologist, and part brand evangelist, community management roles are not easily configured inside most organizations currently. Catchfire will help you craft the right messages, engage your target audiences, nurture your digital communities, as well as actively moderate and mitigate risks.
Compare this to a complete physical—we’ll analyze your organization’s current comprehensive social, digital, and traditional marketing pulse. Using proprietary tracking tools, Catchfire can also compare you to and report on the competition by quantifying and identifying online engagement. Once we know where you stand, we are able to give you a better idea of where you can go.
The Strategy Blueprint will organize your organization’s entire approach to digital marketing, social and mobile media, including objectives and tactics for achieving specific goals, recommended deliverables to support such goals, a workflow for addressing feedback, and a plan for ongoing participation on the social web.
We dig into the internet’s darkest corners to uncover the good, the bad, and the ugly of what your customers and potential customers are saying about you and your competition. If one person is saying it, chances are 100 others are thinking it. We’ll deliver these mentions to you daily, weekly, or monthly, depending on the level of service you’re seeking. Catchfire’s analysts will also provide best-practice response solutions to help your organization create or maintain a squeaky-clean online presence.
Going native and developing a mobile application specifically for Android or iOS allows you and your organization to offer your customers a mobile experience that can really take advantage of all a smartphone and its operating system has to offer. Our development team understands the importance of creating highly aesthetic and functional native applications, and our creative processes include meticulous design and usability testing. This approach allows us to produce native applications that are designed and developed to engage your target audiences and drive measurable results.
In the past year we’ve all witnessed the “rise of the tablets.” What does your brand look like on an iPad? How does your website adjust to the tablet viewer experience? Much like a mobile site or application, your digital brand must extend to the tablet user, in a way that is comfortable and intuitive for them. Our creative and development talent can recommend and help you translate your digital presence to the tablet, from tablet-optimized sites to native, tablet applications (iOS, Android).
No product is complete without spectacular design. With Catchfire designers at hand throughout the entire development process, your vision helps shape the final product. Our experience in a wide array of online platforms ensures online branding consistency, taking advantage of the specific experience offered by each unique online opportunity space.
With the best user experience always top of mind, our designers and developers create websites from scratch to fit your needs while reaching and engaging your target audiences. Easy content management and strong search engine optimization aren’t an add-on or an afterthought at Catchfire – we build your site right from the beginning, ensuring everyone in your organization can update and share the content they need to, offering your target audiences a streamlined, user-friendly, and interactive digital experience. We create your site in way that it can continue to evolve and grow to fit your customers’ needs, and the needs of your organization.
A good mobile site is not just about translating your website from the desktop screen to the smartphone screen – it’s about creating entirely new, interactive experiences with your target audiences, at their most immediate point of engagement, their mobile phone. Our knowledgeable design and development team understands the mobile user experience and interface, leveraging new technologies such as HTML5 to create the best cross-browser, cross-platform, mobile-optimized experience.
The musings of the digitally tuned.
Amidst the Boston Marathon manhunt last week, the Cyber Intelligence Sharing and Protection Act was passed in the House of Representatives 288-127 with 18 members abstaining from the vote on Thursday. Last year we discussed why the web was going...
April 23, 2013
I had mixed feelings heading in to SxSW. Not only was I concerned that my SxSW moustache wouldn’t be epic enough, I was worried it would be too focused on Social Media and entrepreneurship – after all, that’s mostly the...
April 3, 2013
“For most of history, Anonymous was a woman.” - Virginia Woolf Women today have it better than ever, right? I mean, just ask Oprah. Or Arianna Huffington. Or Sonia Sotomayor. Or Taylor Swift. (Sorry, fellow feminists, I can’t help it. I...
March 27, 2013
As the web continues to move steadily into the mobile space, more users expect an experience tailored to their device. As a poorly designed mobile site will damage its usefulness, so too will poorly crafted copy. Mobile devices impose drastically...
February 7, 2013
The digital space changes by the second. A critical, foundational measure of our work here at Catchfire means moving with technology at that speed. We discover and deconstruct each evolution of the social and mobile web that we can, translating...
January 3, 2013
Colorful lights illuminate the night as nostalgic melodies captivate the senses. Whether you’re ready or not, the holidays are here. Although this is the “happiest” season, it is also the most stressful. Long checkout lines, the worry of being able...
November 27, 2012
I recently gave a presentation on nonprofit trends in social media. At the end of the discussion, I was asked a question. “Why don’t nonprofits spend more money on this? It’s the one thing that could help them get donors.”...
November 15, 2012
Anyone in publishing is well aware of the push toward online publishing. Readers of all types are increasing headed online and expecting more engaging content in the process. To many, adding a digital component to the publishing process is overwhelming.